INSIGHTS
The Investment Management Brand Imperative
Today, just about every investment management firm has a website, a pitch book and a LinkedIn page— likely all blue and peppered with navigational logos and images of professionals meeting in boardrooms. Many therefore, thought that they had built a brand and that this, combined with good, consistent performance was enough to get them noticed, win business and develop loyal clients. Once upon a time that may have worked, but not today.
How a digital ecosystem affects firm reputation
Measuring your organization's digital reputation is crucial to discovering how your digital presence functions within an ecosystem of information and discovery — search engines and social media. Monitoring how your brand name, services, competitors, and industry key words are discussed in digital spaces is essential in developing a competitive edge.
Trust the process — implementing your vision
When starting any project, we often take the time to develop a deliberate process to achieve a sustainable and competitive strategy. Before beginning any process, answer these questions to align your goals with your desired outcomes.
During times of crisis silence and going dark is not an option
For financial services firms communicating with investors, advisors, clients and partners during Covid-19 is an imperative. It is also an opportunity to bring a human touch to your communications.
What Hedge Fund Investors Want to Hear from Their Managers
During Covid-19, investors don’t want fluff. They want absolute transparency and a show of humility. The current environment has brought an acceleration of the digital transformation that some hedge funds had slowly begun in recent years.
Optimizing a firm’s digital reputation to attract investors
The brand is the unique story we tell, it helps us generate demand, create impressions and announce to the world why we exist.
To Tweet or Not to Tweet? Funds Hesitate on Social Media
Most hedge funds are sticking with an old-school approach to websites and social media, despite industry fundraising headwinds, according to a new report.
EVENTS
Optimizing a firm’s digital reputation to attract investors
Greenwich Economic Forum
November 5, 2019
Brand and reputation key drivers of manager selection
Troutman Sanders—Private Funds Forum
September 26, 2019
Using social media to attract institutional investors
New York Alternative Investment Roundtable
September 24, 2019