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INSIGHTS

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Five Keys to Building a Powerful Asset
Management Brand

Simply put, investment brands are different—from their products and services to their diverse audiences—and operate by a different set of brand rules. Let’s look at a few unique challenges
that these brands face. Developing an investment management brand takes not only an understanding of the complexities of the industry but also the knowledge and expertise of brand building.

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The Asset Management Brand Imperative

Today every wealth or asset management firm has a website, a pitch book, and a LinkedIn page. Many therefore thought that they had built a brand and that this, combined with good, consistent performance was enough to get them noticed, win business and develop loyal relationships. But this clearly is not enough, read more to understand the challenges and what's truly required to build a powerful investment management brand.

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How a digital ecosystem affects firm reputation

Measuring your organization's digital reputation is crucial to discovering how your digital presence functions within an ecosystem of information and discovery — search engines and social media. Monitoring how your brand name, services, competitors, and industry key words are discussed in digital spaces is essential in developing a competitive edge. 

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During times of crisis silence and going dark is not an option

For financial services firms communicating with investors, advisors, clients and partners during Covid-19 is an imperative. It is also an opportunity to bring a human touch to your communications.

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What Hedge Fund Investors Want to Hear from Their Managers

During Covid-19, investors don’t want fluff. They want absolute transparency and a show of humility. The current environment has brought an acceleration of the digital transformation that some hedge funds had slowly begun in recent years. 

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Optimizing a firm’s digital reputation to attract investors

The brand is the unique story we tell, it helps us generate demand, create impressions and announce to the world why we exist.

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To Tweet or Not to Tweet? Funds Hesitate on Social Media

Most hedge funds are sticking with an old-school approach to websites and social media,  despite industry fundraising headwinds, according to a new report.

EVENTS

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Optimizing a firm’s digital reputation to attract investors

Greenwich Economic Forum

November 5, 2019 

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 Brand and reputation key drivers of manager selection

Troutman Sanders—Private Funds Forum

September 26, 2019

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Using social media to attract institutional investors 

New York Alternative Investment Roundtable

September 24, 2019

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